190 people die in British and Irish waters each year and the RNLI are aiming to halve that by 2024.
Last year 103 men died in the seas around our isles. The campaign highlights the dangers and the power of water, for example did you know that 1m3 of water weighs 1 tonne?
It’s easier than you think to slip, trip or fall and get into trouble in the water. Half of those who die never even intended to get wet. So get informed and get involved.
Share this great interactive RNLI website with your friends and family
Water can kill if you don’t respect it. So this summer have fun in the water but be sensible, know where it is safe to go and know what to do if you get into trouble.