Cemex promotes road safety with local schoolchildren

A specialist team from Cemex Rugby visited three local primary schools with one of the brand’s 44-tonne cement tankers. The team provided an insight and education on the blind spots and hazards presented by HGVs, with 150 pupils engaged in the activities.
At each school, the children enjoyed an interactive classroom presentation and colouring activity, before being shown around the vehicle and introduced to various safety features, such as the pedestrian ‘Side Scan’. 
To further support their understanding of the risks HGVs present to vulnerable road users such as themselves, a visual demonstration of the blind spot from the driver’s seat took place. The children were asked to line up facing away from the truck with a teacher sat in the driver’s seat. They then attempted to count how many children the teacher could see. Coloured discs were then laid out to visualise this, with the children were encouraged to share photos of the demonstration with their parents.
Finally, the children were given the opportunity to sit in the driver’s seat for a driver’s-eye view, which was a popular activity! All children were all given child-sized high visibility vests, reflective slap bands, and a fun educational road safety leaflet as mementos of the occasion.
Darrell Collins, Driver Trainer and Assessor for Cemex UK, commented: “Cemex was very proud to have this opportunity to provide vital road safety education to children in our local community. Working with vulnerable road users such as children to ensure they better understand the risks associated with HGVs is something we are passionate about and an integral part of our health and safety strategy. Incorporating hands-on activities that enable the children to see from the driver’s perspective are hugely valuable and make a real difference to how they act around trucks when they come across them in real life.  
“The success of these events has prompted us to continue this awareness-raising with more schools in the area, with further outreach sessions in the pipeline.”
For more information about Cemex’s pedestrian safety activities, visit: https://www.cemex.co.uk/pedestrian-safety    

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Notes to Editors: 

Cemex announced its Climate Action strategy; ‘Future in Action – Committed to Net Zero CO2’ in February 2020, along with updated targets in November 2022 and as part of this, by 2030 it plans:
•    To be below 430kg of CO2 per ton of cementitious material, equivalent to a 47% reduction*.
•    To reduce the carbon content per cubic meter of concrete to 150kg, equivalent to a 41% reduction.
•    To reach 65% in clean electricity consumption by 2030.
•    To reduce Scope 3 transport emissions by 30% by 2030.
•    For Vertua lower-carbon to account for majority (50%+) of cement and concrete sales by 2025.
•    To manage up to 40M tons of waste per year by 2030.

* According to our 1990 baseline

CEMEX R&D, Innovation and Business Development projects are part of the global R&D collaboration network, headed by CEMEX Research Centers, based in Switzerland

About Cemex:
Cemex is a global construction materials company that is building a better future through sustainable products and solutions. Cemex is committed to achieving carbon neutrality through relentless innovation and industry-leading research and development. Cemex is at the forefront of the circular economy in the construction value chain and is pioneering ways to increase the use of waste and residues as alternative raw materials and fuels in its operations with the use of new technologies. 
Cemex offers cement, ready-mix concrete, aggregates, and urbanisation solutions in growing markets around the world, powered by a multinational workforce focused on providing a superior customer experience, enabled by digital technologies.
For more information please visit: www.cemex.com