Vertua

MORE SUSTAINABLE BY DESIGN

More sustainable by design

As the world faces the competing challenges of population growth, urbanization, and climate change, the construction industry must become more sustainable and circular. The building materials industry has been around for centuries, contributing to society’s development and incredible improvements in quality of life. We must now evolve to more sustainable, lower-carbon, and circular processes and practices to continue contributing to society.

Cemex is committed to global sustainability goals. That's why we created the Vertua brand, to promote a wide portfolio of sustainable products and solutions that leverage cutting-edge technology and innovation to help clients meet their construction needs sustainably.

Aimed at building a lower carbon, more sustainable, and circular future. Originally focused on low-carbon building materials, Vertua has expanded to include a range of products and solutions with significant sustainable attributes.

Vertua's ambition is to extend its value to all relevant products in Cemex's portfolio and help the world reach the next frontier of sustainable living.

Vertua meets CEMEX’s high-quality standards and has a dedicated team of experts that provide technical advice.

Vertua Sustainable Attributes

Lower CO₂ Footprint

Products and Solutions that have a lower CO₂ footprint when compared to a defined industry or market reference.

Concrete
≥ 30% of CO₂ reduction

Cement
≥ 25% of CO₂ reduction

Concrete Products
≥ 60% of CO₂ reduction

Asphalt
≥ 10% of CO₂ reduction

Find out more about our Lower Carbon Products and Solutions

Improved Thermal Efficiency

Products and Solutions that have reduced thermal conductivity. Thanks to their adoption the buildings and structures that use the product or solution have an improved energy efficiency, which in-turn impacts CO₂ emissions.

Mortars
Lambda ≤ 0.1 W/mK

Concrete
Lambda ≤ 0.45 W/mK

Smart Use and Management of Water

Products and Solutions that conserve water with positive impact on the environment, including:

a) Reducing water consumption during construction
b) Enabling water to filter back to the soil
c) Produced with 100% non-potable water.

Concrete: During Construction
Zero water required for curing at the jobsite

Concrete and Asphalt: Permeability
100% of water drains back to the natural soil

Find out more about our Water Conservation Products and Solutions

Material Reuse & Waste Minimization

Products and Solutions that:

a) Incorporate by-products, recycled and reuse of materials in their composition
b) Processes that minimize landfill waste

The composition of recycled material varies:

Concrete: Over 5% recycled aggregates

Asphalt: Over 10% recycled asphalt and materials

Find out more about Recycled Material Products

Efficiency in Design and Construction

Products and Solutions that enables emission reductions through their choice of concrete floor slab geometry and system, choice of concrete column spacing and optimization of concrete strength/element size/reinforcement percentage.

Concrete
≥ 15% Reduction of CO₂ /m² in Structural Elements

Concrete Products
≥ 15% Reduction of CO₂ /m² in Structural Elements

The Vertua Fact Label

To provide transparency, a Fact Label was created: it is modular and allows to add different attributes depending on the product.

It allows to explain what we mean by each sustainable attribute and the relevant thresholds set.
It fulfils the function of promoting the most technical part of each attribute.
You will see this Label applied on packaging, websites, brochures, datasheets where applicable

When you use Vertua products, you can be assured about the impact of your project because all the benefits are verifiable, each product outlines the specific characteristics of its environmental impact and benefits. This can be reflected both in the product manufacturing process and in the useful life of the project. We can also provide additional supporting data as required and many of our products now have full Environment Product Declarations (EPDs).