No More Deer in the Headlights….

No More Deer in the Headlights….

September 09, 2021
CEMEX has been asked to sponsor a project to protect a rather unusual vulnerable road user…

On the roads by Rugley quarry in Cannock Chase, over 170 deer are involved in road-side collisions every year.  This is terrible for the deer, a safety hazard for local traffic including our quarry vehicles and takes time for the emergency services who attend the collisions.

CEMEX was asked by Staffordshire County Council to co-sponsor a conservation project to help save the deer.  We are supporting the project by funding some Gamewarner deterrents for one of the roads which is a particular deer hot spot.

The devices will be placed to create a ‘virtual fence’ along the road and work by setting off a noise to deter the deer from the road.  The device is set off by vehicle noise on the road rather than car headlights like other units, this means the deer will also be kept safe during the day.

It adds another dimension to our mission to look out for vulnerable road users!