CEMEX supports circular economy pillar of Future in Action strategy by launching RUBBERMIX crumb rubber asphalt

This is the latest sustainable development from the global building materials supplier, which includes a focus on the circular economy in its dedicated climate action strategy; Future in Action. 
RUBBERMIX ASPHALT utilises crumb rubber, a material made from shredded waste tyres that is also used for football pitches and softplay floors. It therefore enables end-of-life tyres to be recycled, while creating new roads and new life within the tyres.
RUBBERMIX ASPHALT is perfect for both local authorities and housebuilders, as it can be incorporated into mixes for highway maintenance and newly constructed roads and pavements, while providing the same quality control and consistent product performance as a standard asphalt.
Scott Jones, Director of Asphalt and Paving Solutions for CEMEX UK, commented: “The UK generates over 486,000 tonnes of used tyres each year and CEMEX has identified an opportunity to incorporate some of these into its existing asphalt mixes thanks to RUBBERMIX ASPHALT, with the potential to recycle up to 500 tyres per kilometre of road. 
“CEMEX believes a circular economy is essential for environmental sustainability. By transforming waste materials into invaluable solutions, carbon emissions are reduced along with other environmental benefits.  RUBBERMIX ASPHALT can also be combined with our VIALOW range of lower carbon asphalts to further increase the sustainability of a project.”
The circular economy is a model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible. Earlier this year, it was added as one of the pillars of CEMEX’s global sustainability strategy, Future in Action.  
CEMEX’s climate action strategy aims to lead the way in the construction industry and as part of this effort CEMEX Urbanisation Solutions is constantly innovating to provide customers with a broad range of sustainable solutions for the challenges of modern urbanisation. 
CEMEX R&D, Innovation and Business Development projects are part of the global R&D collaboration network, headed by CEMEX Research Centers, based in Switzerland
For more information, visit: www.cemex.co.uk/rubbermix-asphalt  

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Notes to Editors: 

CEMEX announced its Climate Action strategy; ‘Future in Action – Committed to Net Zero CO2’ in February 2020, along with updated targets in November 2022 and as part of this, by 2030 it plans:
•    To be below 430kg of CO2 per ton of cementitious material, equivalent to a 47% reduction*.
•    To reduce the carbon content per cubic meter of concrete to 165kg, equivalent to a 35% reduction.
•    To reach 65% in clean electricity consumption by 2030.
•    To reduce Scope 3 transport emissions by 30% by 2030.
•    For Vertua lower-carbon to account for majority (50%+) of cement and concrete sales by 2025.
•    To manage up to 40M tons of waste per year by 2030.

* According to our 1990 baseline

About CEMEX:
CEMEX is a global construction materials company that is building a better future through sustainable products and solutions. CEMEX is committed to achieving carbon neutrality through relentless innovation and industry-leading research and development. CEMEX is at the forefront of the circular economy in the construction value chain and is pioneering ways to increase the use of waste and residues as alternative raw materials and fuels in its operations with the use of new technologies. 
CEMEX offers cement, ready-mix concrete, aggregates, and urbanisation solutions in growing markets around the world, powered by a multinational workforce focused on providing a superior customer experience, enabled by digital technologies.
For more information please visit: www.cemex.com