Safe Drive Stay Alive
Safe Drive Stay Alive (SDSA) is a professional stage show that has been running in the UK since 2000. It aims to show young people why, as young drivers, both they and their passengers are so vulnerable in their early years on the road and what they can do to reduce this vulnerability. The show combines a theatrical educational format with talks of those who have dealt with or have been impacted by road safety incidents.
Cemex has collaborated with Warwickshire’s SDSA programme since 2020 and has been supporting school visits across the county to increase awareness of road safety among 16-18 year olds.
Engaging with schools on Road Safety
A key part of our business is our fleet of large trucks, which deliver materials to sites across the country. With HGVs operating daily, it’s important that vulnerable road users, such as pedestrians and cyclists, understand how they can keep safe when coming across these vehicles. That’s why we work closely with our communities to improve road safety awareness.
An aspect of our road safety work sees our employees visit primary schools to provide interactive sessions for children on the subject. The session covers topics such as the potential dangers of heavy goods vehicles and the best practices for staying safe on the roads.
We also bring one of our large trucks to the sessions, giving students the opportunity to speak to drivers and sit in the cab of the vehicle. This is to help children understand how HGV’s work, their size, as well as the potential blind spots of the vehicle, where drivers may not see pedestrians or cyclists, helping to develop their road safety knowledge.
Supporting Road Safety Week - Brake
Brake is a Road Safety Charity that has been campaigning to make streets safer and support people who have been affected by road-caused death and injury. They also deliver educational programmes to improve knowledge and change attitudes around road safety.
Cemex has supported Brake’s annual Road Safety Week campaign over the last few years, sharing important messages around road safety within our operations and communities through the use of banners placed by main roads, and through our road safety programmes.
Providing Rail Safety Education
Rail is an important aspect of our UK operations, and is a key priority to raise and enhance awareness around rail safety with our communities.
In 2023 we launched, Stay Aware, Stay Rail Safe, our campaign promoting rail safety education in schools, particularly near our Cemex UK sites. Through Stay Aware, Stay Rail Safe, young people develop an understanding of the risks with railways, identifying potential hazards, and the best practices for staying safe by railways.
Rail Safe Friendly
Cemex are proud partners of Rail Safe Friendly UK, an initiative providing schools and the rail industry with an opportunity to work together towards improving rail safety in all schools across the UK. Over 10,000 young people have been reached through our partnership with Rail Safe Friendly in 2024 so far.
Stay Safe – Mineral Products Association
We are active members of the Mineral Products Association, the trade association for the cement and concrete industry. We proudly support its Stay Safe campaign, which working with a range of organisations, aims to raise awareness to the public about the risks of swimming in open water areas, such as quarry lakes and rivers, including drowning and potential death.
Stay Safe promotes important messages, including not to trespass into quarries and swim in its lakes, the hazards of swimming in open water and how people can stay afloat if they are at risk of drowning.